Hypefury is a social media automation and management tool designed primarily for Twitter, with additional support for Instagram, LinkedIn, and Facebook.

Here are the key points from their their journey of reaching $90,000 Annual Recurring Revenue (ARR):

1. Product-Market Fit: Hypefury focused on solving a specific problem for content creators on Twitter, helping them schedule and automate their tweets.

2. Organic Growth: The company relied heavily on organic growth strategies, particularly leveraging Twitter as their primary marketing channel.

3. Founder Involvement: The founders actively participated in building their audience on Twitter, which helped in attracting potential customers.

4. Content Strategy: Hypefury emphasized creating valuable content that resonated with their target audience, establishing themselves as thought leaders in their niche.

5. Customer Feedback: The team prioritized listening to user feedback and continuously improving their product based on customer needs.

6. Pricing Strategy: They implemented a tiered pricing model, offering different plans to cater to various user segments.

7. Partnerships: Hypefury collaborated with other tools and influencers in their space to expand their reach and credibility.

8. Focus on Retention: The company put effort into retaining existing customers through excellent support and regular feature updates.

9. Metrics Tracking: They closely monitored key performance indicators (KPIs) to make data-driven decisions and optimize their growth strategies.

10. Persistence: The founders emphasized the importance of consistency and perseverance in achieving their revenue milestone.